Is Your Love for a Day or Forever?

February 15, 2009

v-dayI am not against love or relationships. Nor am I opposed to love being expressed. But, what that goes beyond my comprehension is the Valentine’s Day (in its present form) – a day that has neither religious, like Christmas, nor national, like Independence Day, significance. Nevertheless, it is now celebrated all over the world.

It has never occurred to me that love is something that we are bound to express on a particular day of the year. I feel, love is a cultivated feeling, not instinctive, that can be expressed year round. Caring and sharing should not be limited to Feb. 14, but can be practiced throughout one’s life. It looks awkward when truly loving minds choose a day in a year to say “I love you”.

I sometimes wonder why lovers insist on red roses. Is it because Robert Burns said, “ O, my luve’s like a red, red rose, That’s newly sprung in June?”. Or the crimson symbolizes love like revolution? I don’t know.

If your female colleague doesn’t sport a bouquet on her table on the V-Day, she is judged not lovable or unloved. And, she is looked down upon. Lovers, if gifts are not exchanged, break up. Husbands, who don’t take their wives for a V-Day dinner, experience hard times at home. Do they really know that St. Valentine stands for all early Christian martyrs? Or for the Christian monk who was executed for secretly marrying couples in ancient Rome?

I always view V-Day as a big business day, initiated and promoted by a consortium of businessmen, especially in the US.  There are a few major industries that reap a golden harvest on the day – flower, greetings, jewelry and candies and confectionaries, Internet dating service, etc. In the US alone, their business runs into billions. Last year’s was a whopping $14.4 billion, the budget of a few African nations.

That is why 87 years ago they started the ‘Sweetest Day’ in the Great Lakes region and parts of the Northeast United States on the third Saturday in October. It is promoted by the Retail Confectioners International and is made a big business day for them. Some call it a ‘concocted promotion’.

The saddest part of all these is, your love is quantified and priced by big businesses, not by you!


One Response to “Is Your Love for a Day or Forever?”

  1. […] read: Possibly related posts: (automatically generated)Turning 40…Best day of the year for […]

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